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Plastics

Plastics Footprint

We’re helping people live their best lives with the smallest footprint.

Waste has No Place in Business – or in Tomorrow’s Circular Economy

For the past two decades, we have been diverting manufacturing waste to higher value alternatives. Today we are an industry leader, with a diversion rate of 96%. We are taking the lessons learned from our efforts to address manufacturing waste and applying them to our plastics footprint aspiration.

We aspire to be at the forefront of the transition to a circular, reuse economy – contributing to human and ecosystem health by reducing waste, improving waste-handling systems and innovating new ways of giving consumers the products they need. We realize getting there will take game-changing innovation, and we know we're up to the challenge.

Our ambition to be a leader in driving innovative solutions is supported by aggressive goals for 2025 and 2030. To expedite our move to more sustainable materials and processes, we’re partnering with stakeholders across our value chain to drive innovation and action in three key areas:

  1. Packaging – We will explore opportunities to extend our strategy to replace hard-to-recycle components with recyclable, renewable or reusable.
  2. Product – Our program is highly focused on the footprint of our plastic-containing materials, and shifting to recovered or renewable materials to reduce our consumption of traditional plastics and designing products to be recyclable or biodegradable to provide secondary value to post-consumer waste.
  3. Waste Management Systems – We will continue to nurture circular systems around the world that are necessary to recover the materials in our products and packaging when a consumer is done with them.

Download more about our Plastics Footprint program.

Add to Subtract
Kimberly-Clark is boosting sustainability with a simple addition to product packaging.
Joining WWF's ReSource: Plastic Team
ReSource is an important partnership as we work toward our 2025 and 2030 targets.