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Social Impact

Social Impact

Social Impact

People around the globe benefit from our products in their day-to-day lives, but millions worldwide remain in need, lacking access to basic products and services that could dramatically improve their quality of life. Our social impact programs aim to advance the wellbeing of 1 billion people in vulnerable and underserved communities while simultaneously expanding our base of retailers, customers and distributors, driving innovation, and enhancing our brand. We position our company for success in a changing world by working to address some of the most pressing societal needs identified by the UN Sustainable Development Goals. These include: SDG 3—Good Health and Well-Being; SDG 5—Gender Equality; and SDG 6—Clean Water and Sanitation.

Aspiration & Goal

Advance the wellbeing of 1 billion people through innovation and programs that deliver essentials to vulnerable and underserved 1 communities.

We identify "underserved" populations based on (1) inability to pay for existing product, (2) inadequate access to distribution, (3) underdeveloped waste management infrastructure, or (4) other disparities such as lack of education, social stigmas, etc.

Strategy & Approach

To guide our efforts and help unlock the greatest societal benefits, we have identified three strategic focus areas that align with key UN Sustainable Development Goals:

  1. We care for the health and well-being of people at all stages of life (SDG 3)
  2. We challenge stigmas and champion the progress of women everywhere (SDG 5)
  3. We champion a world where all enjoy access to clean water, sanitation, and hygiene (SDG 6)
Caring for Health & Well-Being

Huggies® and Kimberly-Clark Professional® are among our brands leading efforts to positively impact the health and well-being of people at every stage of life. Our focus is on promoting everyone’s ability to meet their basic hygiene needs and supporting better hygiene confidence through education and behavior change.    

The Huggies® No Baby Unhugged program activates these objectives with a focus on babies and new parents. The program helps to provide babies with quality service (including neonatal care), create baby-friendly environments at hospitals and clinics, train frontline workers to provide essential services for young children, and support families to create a safe and enriching environment for child development. UNICEF’s Early Childhood Development programs are critical partners in our efforts to drive impact.

In the United States, we have also partnered with the National Diaper Bank Network since 2015 to deliver diapers to families in need. In a recent nationwide study conducted by the National Diaper Bank Network, one in three U.S. families reported experiencing diaper need in 2017—the lack of enough diapers to help keep a baby or toddler clean, dry, and healthy. Diaper need is a recognized public health issue that impacts the physical, mental, and economic well-being of children and families. By supporting the National Diaper Bank program, we help struggling families address this basic need.

Kimberly-Clark Professional focuses its efforts on helping to create cleaner, safer environments for working professionals through education and training. For example, during the COVID-19 pandemic we partnered with worldwide cleaning industry association ISSA and the Global Biorisk Advisory Council to provide smaller cleaning organizations and their employees with critical training on infectious disease prevention and control measures.

Challenging Stigmas & Championing Women’s Progress

Kotex®, Poise®, and U BY Kotex® are among our brands that seek to drive impact by challenging stigmas and championing women’s progress. Around the world, every day, over 800 million women and girls menstruate—yet 500 million of them don’t have access to hygienic period products. 2 In both developing and developed nations, cultural taboos, discrimination, and lack of menstrual education create stigmas and barriers that impact women’s and girls’ rights and stifle their opportunities.

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Through the Kotex She Can Initiative, we focus on four key areas:

  1. Addressing lack of access to menstrual hygiene products through the Alliance for Period Supplies and other efforts around the world
  2. Partnering with Plan International on an initiative to provide basic, girl-centered menstrual education and hygiene solutions that help them confidently and comfortably manage their periods
  3. Enabling a supportive environment and increasing knowledge and skills for girls, boys, and teachers to destigmatize menstruation
  4. Investing in the future of women by providing grants to pursue education and entrepreneurship

In Australia and New Zealand, our U by Kotex Schools Program aims to prepare young girls for their first period by providing fully syllabus-compliant lesson plans, interactive digital teaching materials, and product samples to be delivered by someone they trust: their teacher. The program has been active since 2014, and in 2020 it expanded to reach students in Papua New Guinea, Fiji, and other Pacific Islands nations. Since 2016, the program has reached well over 1.5 million students.

Championing Clean Water, Sanitation & Hygiene

Andrex, Scott, Suave, Neve, and Baby Soft are among our brands that drive our critical efforts to increase access to clean water, sanitation, and hygiene globally. Two billion people around the world lack access to basic sanitation, leading to the spread of infectious disease and impacting human dignity. Without proper facilities, children fall ill and miss school. Millions of girls also miss school when a lack of toilets makes menstruation too hard to manage. Women often lack safety and privacy when the only toilets are out in the open.

Kimberly-Clark’s Toilets Change Lives program is a multinational effort to fund solutions to the global sanitation crisis. Through consumer awareness and on-the-ground activations, we’re bringing toilets, sanitation education, and increased health, safety, and dignity to many of the world’s most vulnerable communities. Our NGO partners in this effort include WaterAid, Water for People, UNICEF, and Charities Aid Foundation. Since 2016, the program has reached over 3.9 million people in need.

How We Measure Impact

Our teams activate social impact programing aligned with the social impact strategy and purpose of Kimberly-Clark and its brands. Often directed in partnership with nonprofits or institutional organizations, these programs fall within five activation categories:

  1. Education and partnership programs (both brand-led and partnerships) that address educational or access barriers, including challenging public perception on critical issues including stigmas, water and sanitation access, neonatal and maternal health, or workplace safety.
  2. Donations of product to consumers who lack access due to affordability or other barriers, or donations to meet need after natural or manmade disasters.
  3. Product and/or business model innovation to help provide solutions to people who are underserved by existing solutions or for whom existing solutions do not address accessibility, affordability, or disposal.
  4. Advocacy to change public policies relating to affordability or access to essentials.
  5. Social impact from environmental programs striving to have measurable impact on the well-being of individuals.

In measuring impact, we follow expert guidance from our partner agencies, non-profits, and non-governmental groups that assist us in activation.  We review metrics including, but not limited to, effective media reach and engagement, in-person or online participation in education programs, and the number of underserved people receiving the benefits of donated products.  Results and substantiation of impact are reviewed by our Social Impact working team and audited annually.

Recent Performance & Metrics

See highlights of Kimberly-Clark's 2021 social impact efforts here

See our social impact data here.


Published July 2022