Kimberly-Clark seeks to support the transition to a circular economy by taking a comprehensive approach to plastics management and reduction. This ambition includes improving waste-handling systems and innovating to provide consumers more sustainable alternatives that meet their needs, while improving resource efficiency and reducing waste. These efforts also allow us to contribute to the objectives of UN Sustainable Development Goal 12, Responsible Consumption and Production.
Kimberly-Clark's aspiration is to reduce our plastics footprint by 50% through (1) reduction/material efficiency, (2) use of renewable, recycled, or biodegradable substitutes, (3) introduction of reusable products, (4) support for the development of circular systems and solutions.
Our goals include:
Learn more about our plastic goals and progress in our 2021 Sustainability Progress Report.
1 Excludes other non-renewable materials (i.e., tape, adhesives, binders, and absorbents)
2 “Biodegradable” only includes product or product components that will biodegrade within one year of disposal in the manner in which they are customarily disposed of.
3 Waste diversion goal does not include Construction and Demolition debris from large project or waste that has a mandated disposition
Collaborating across our research, engineering, and marketing teams and with our commercial partners, we are seeking ways to reduce our use of traditional plastics, accelerate development of renewable and recycled substitutes, and contemplate alternative product solutions. We also recognize the need to work with key external partners to promote and inform the transition to a more circular economy and provide effective post-consumer solutions to waste. This requires a deep understanding of how products are designed, used, and disposed of in diverse markets, cultures, and regulatory systems around the world.
The complexity of the interconnected environmental challenges also requires that our approach be informed by science, so we are continuing to use life-cycle assessment to help us understand potential tradeoffs and co-benefits associated with our plastics footprint reduction efforts. These assessments deepen our understanding of environmental impacts across the value chain, from raw materials to production and distribution to use and beyond.
Our strategic focus includes three key areas
See highlights of Kimberly-Clark's 2021 product and packaging efforts here.
See our data on product, packaging & circular systems here.
Partnerships for a Circular Economy
ReSource: Plastic: A global, multi-stakeholder initiative helping companies implement strategies and solutions to end plastic pollution and support circularity.
Bioplastic Feedstock Alliance (BFA): BFA is a multi-stakeholder forum for collaboration and knowledge sharing to drive the shift toward responsible sourcing of plant-based plastics known as bioplastics, and to create a more circular economy.
Trash Free Seas Alliance A global partnership founded by the Ocean Conservancy that brings together industry, science, and conservation leaders to solve ocean plastic pollution. Kimberly-Clark is a member of the organization’s Steering Committee.
U.S. Plastics Pact: Collaborative initiative that seeks to unify stakeholder approaches to design, use, and reuse across the entire plastics value chain, with collective delivery of several commitments pledged by 2025. Kimberly-Clark (Consumer & KCP) is a Founding Activator of the Pact.
New Materials Institute (University of Georgia): Helps industry and businesses adopt bio-based, biodegradable, or recyclable materials and material-management systems that generate less waste and promote circularity.
UK Plastics Pact: Brings together businesses from across the plastics value chain, the UK government, and NGOs to tackle plastic waste through the delivery of ambitious 2025 commitments.
Duitin and Octopus: Circular economy platforms that help producers track and collect their post-consumer products for both recyclable and non-recyclable waste. Both companies have been working with Kimberly-Clark Softex in Indonesia as part of the collection leg of our used baby diaper recycling project. Collection is done via a convenient online application where consumers can connect with these companies and their teams of waste pickers to collect the used diapers.
REDCycle: Sets up collection points where consumers can drop off certain flexible plastic packaging used in Kleenex, Cottonelle, and Huggies products.
Published July 2022