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2030 Ambition

Our Ambitions for 2030

Improve people’s wellbeing while safeguarding natural systems

Living Our Values

Each day, Kimberly-Clark and our employees around the world are driven to provide the best for our customers, our consumers, and the communities where we work and live, all while minimizing the impact on our planet.

Yet as we share an ambitious strategy for 2030 and new sustainability goals for the company, we do so against the backdrop of unprecedented social and environmental challenges, including the COVID-19 pandemic.

These extraordinary times have reminded us why our purpose to deliver the essentials for a better life is more important than ever, and the values that have guided us for nearly 150 years continue to shape our response to our people, our consumers and those in need.

Our CEO Mike Hsu shares his thoughts on the journey ahead.

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Our Strategy for the Decisive Decade

Our purpose of Better Care for a Better World is our call to action, challenging us to help billions of people through greater access to life’s daily essentials while building on our past successes, scaling our use of efficient new technologies, and delivering solutions that address the challenges facing our planet in the decade ahead.

For Kimberly-Clark, tackling our sustainability risks and opportunities means innovating across our business to evolve our products, solutions, and ways of working. We strive for social impact that helps address inequities in access to education, hygiene, and sanitation, while working to reduce our impact on the planet associated with single-use plastics, forest reliance, carbon emissions, and water use.

We will remain steadfast in our efforts to reach our goals because we believe it’s the best way to care for the people we serve, it’s the right thing to do for our planet, and it helps us deliver on our purpose of Better Care for a Better World.


We have considered the United Nations Sustainable Development Goals (SDGs) to help identify opportunities to drive positive change.