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Our Strategy

Our Strategy

To improve the lives and wellbeing of one billion people in underserved communities around the world with the smallest environmental footprint.

A Decisive Decade

Kimberly-Clark’s new 2030 sustainability strategy and goals are aimed at addressing the social and environmental challenges of the next decade with commitments to improve the lives and wellbeing of one billion people in underserved communities around the world with the smallest environmental footprint. 

“These extraordinary times remind us why our purpose is more important than ever, and how the values that have guided us for nearly 150 years continue to shape our response to the challenges ahead,” said Mike Hsu, Chairman and CEO, Kimberly-Clark.

Making Lives Better

Kimberly-Clark and its trusted brands, including Huggies®, Kleenex®, Andrex®, Cottonelle®, Scott®, Kotex® and Depend®, deliver essentials for a better life to one quarter of the world’s population every day.

Yet millions around the world still lack access to basic products and solutions that could dramatically improve their quality of life – either because they can’t access or afford them, or because of associated social stigmas.

Meeting these unmet societal needs is the foundation for our new ten-year commitment – to advance the well-being of one billion people in vulnerable and underserved communities.

Smallest Environmental Footprint

Kimberly-Clark understands that a strong and enduring focus on safeguarding natural systems is just as essential to helping people live a better life. To that end, the company is focused on the areas where it can make the biggest difference – climate, forests, water and plastics.

Download more about our 2030 strategy.
Making Lives Better
We are putting Kimberly-Clark's brands to work on some of the most pressing challenges facing the world.
Smallest Environmental Footprint
We are focused on the areas where we can make the biggest difference – climate, forests, water and plastics.