Reducing our impact on forests

We are proud that major environmental groups, including Greenpeace, FSC® and the World Wildlife Fund, have recognized Kimberly-Clark as a market leader for responsible fiber sourcing and forest protection, but we know there remains difficult work ahead to drive further improvements.

 Our program focuses on:

• Extending our leadership through natural forest fiber substitution and EPF in our tissue products.
• Expanding our responsible sourcing practices to fiber-based packaging.
• Engaging customers and consumers through brand-led commercial programming, retail execution and partnerships.

 Our 2022 goal is to innovate our tissue products to reduce their natural forest footprint by 50% while increasing our use of environmentally-preferred fibers (EPF) by 2025.