Every day, an estimated quarter of the world's population
chooses Kimberly-Clark products. We provide some of the world's
most trusted and recognized consumer brands, including Kleenex,
Scott, Andrex, Huggies, Pull-Ups, Kimberly-Clark, Kotex, Poise and
Depend.
We classify this vast, nearly two-billion strong audience into
two groups: customers and consumers.
"Customers" are retailers and wholesalers that buy our personal
care products for resale. Our professional and healthcare products
are sold worldwide to distributors and to businesses such as
manufacturers, hotels and restaurants, and healthcare
establishments.
We increasingly partner with customers to reduce the
environmental impacts of our products, such as the amount of
packaging used. Enhancing customer relationships in this way
reinforces our mission to become their indispensible partner.
Customers are also dedicated to sustainability. This preference
presents opportunities for our businesses to design products that
satisfy their desire for environmentally sound products and
differentiate ourselves from the competition. We use customer
insights to develop products that meet their needs and
expectations.
