"Consumers" are the shoppers and users that buy and/or use our
products at home, at work, in public facilities, or when receiving
Consumers want to purchase sustainable products. Their
preference presents opportunities for us to design
environmentally-sound products and differentiate ourselves from the
competition. We use insights from consumers to develop products
that meet their needs and expectations. And according to the latest
surveys, it's an approach that's working.
In North America, more than 92 percent of consumers who contact our Consumer Services confirm
that they'll continue to buy Kimberly-Clark products, and 90.3
percent will recommend them to friends. In Western Europe, the
statistics are similar: nearly 88.3 percent say they will continue
to buy Kimberly-Clark products, and 88 percent will recommend
them to others.
Results like this speak to our ongoing commitment to respond to
consumer queries and concerns. Our corporate website contains a
Contact Us form for
consumers in North America and Western Europe, and a mailing
address and telephone number for countries where we operate. We
provide additional contact information on packaging for most of our
brands and our websites. We conduct a consumer satisfaction survey
every 18 months.
stories behind Kimberly-Clark products.