Sustainability | Forests & Fiber

2015 Achievement

we purchase


of fiber from
certified suppliers

2022 goal

Innovate our tissue products to reduce their natural forest footprint by 50%

while increasing our use of Environmentally-Preferred Fibers (EPF) by 2025


See how we’re making a difference




Our partnership with the Forest Stewardship Council® has helped lead the way for the future of forests.

Not only are forests home to plants and animals, they also play a critical role in reducing greenhouse gases.

We began partnering with the Forest Stewardship Council® (FSC®) a decade ago to use the power of the marketplace to end deforestation and safeguard forest ecosystems.

By carrying FSC®’s trademark on many products’ packaging, brands like Kleenex, Cottonelle and Scott are enabling consumers to help protect the environment.

Forests are critical to life on Earth, so FSC® sets a high bar for responsible management. Not only does Kimberly-Clark have a strong preference for FSC®, but they are also increasingly willing to tell the FSC® story to consumers, which is critical.”

Corey Brinkema

FSC® U.S. President




Our unconventional mindset is making alternative fibers a reality.

We are committed to reducing our impact on natural forests, and we’re going to great lengths to find alternatives to traditional sources of fiber used for manufacturing paper towels and tissues.

When Sylvia Little, Director of Material Science says, “We’re always looking to nature as inspiration,” she really means it. Her team of scientists and engineers have traveled the planet – from forests to farmlands, jungles to deserts – in search of renewable sources of fiber.

Back in the lab, which teems with a world of algae and prickly, dry forms of plant life, our teams are experimenting with new ways to make sustainable products from rapidly renewable sources. Some of these have already found their way into our GreenHarvest products, which incorporate fiber from bamboo and wheat straw into trusted Kleenex and Scott brand towel and tissue products.

"What we’ve found is that the sustainable sources we need are already all around us in abundance,” said Little. “We’re just discovering how to work with them.”


Sylvia Little

Director of
Material Science

We are forming partnerships that benefit the planet. Our work with farmers to cultivate wheat straw as one source of alternative fiber promises to benefit generations to come.

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