Chester, Pennsylvania’s 30 member United Way Committee, part of which is pictured here, helped the site achieve and surpass this year’s goal of 50 percent employee participation by 7 percent. More than $145,000 was raised in gifts and pledge, with an additional $34,000 raised from fundraising events.
The Kimberly-Clark plant in San Antonio, Texas, achieved 100 percent participation in their campaign for the first time ever this year. They spent a “Day of Caring” volunteering on a build site with Habitat for Humanity.
One of Kimberly-Clark’s “Day of Caring” volunteer teams was featured in this local United Way campaign poster. This year’s New Milford, Connecticut mill Day of Caring featured a food drive, as well as three teams of volunteers providing services to a local day care center, the local historical society, and a community food bank.
Imagine wearing a lime green leisure suit from 1975 while
introducing your boss, Kimberly-Clark's Chairman and CEO Tom Falk,
and getting to keep your job. It could only happen during the
annual United Way fundraising campaign, which switched into high
gear in facilities across the U.S. once again this past fall.
From golf scrambles to carnivals to cookbook sales,
Kimberly-Clark employees once again found fresh, creative ways to
raise money for the United Way, the largest private charity in the
The final numbers are in, and thanks to countless volunteer
hours and employee generosity, the 2011 Kimberly-Clark fundraising
campaign has raised more than $6.1 million for local-area programs
and non-profits located right in the heart of where our employees
live and work - about a 1 percent increase over last year's
"Giving selflessly to help others is a huge part of who we are,
and K-Cers like knowing that the money they contribute stays in
their community to help those who really need it the most," says
Tom Falk, chairman and CEO.
United Way's mission is to improve lives by mobilizing the power
of communities across the U.S. More than 1,230 local United Way
chapters raise and invest significant resources to build strong,
healthy communities. Last year alone, the United Way system raised
Kimberly-Clark a top contributor
Each year, Kimberly-Clark matches employee contributions to the
United Way dollar for dollar. In the last decade alone,
Kimberly-Clark and its employees have contributed more than $50
million to improve lives and build stronger communities. As a
corporation, we are among the top 50 in giving to United Way
nationally, and in many of the home towns of our local facilities
we are the top corporate contributor.
As such, Kimberly-Clark is proud to be a part of a small group
of companies in the Global Corporate Leadership organization of
United Way Worldwide."
"Kimberly-Clark and its employees are critical, longstanding
partners of United Way. They're committed to strengthening
communities around the world and understand the importance of
improving lives by creating opportunities for all people," says
Brian Gallagher, president and CEO of United Way Worldwide. "Their
continued leadership and tremendous generosity have allowed us to
do remarkable things together."
Ramping up employee contributions to the United Way each year is
no easy task. But for those Kimberly-Clark employees who head up
the annual campaign, finding new ways to motivate their coworkers
to contribute their time, talent and finances is a reward in
"We have so much fun trying to outdo ourselves every year in our
annual United Way fundraising events, and we're getting more
creative as we go along," Falk says.
To keep results moving in a positive direction, many
Kimberly-Clark sites are increasing their year-round communications
regarding United Way and the good work it does in communities, as
well as conducting year-round events and activities, recognizing
that it is important to keep people consistently informed so that
they better understand the need to give when campaign time rolls
Others are taking a more pragmatic approach to how they spend
their time during the campaign, taking into consideration return on
investment on different campaign tactics. These sites are forgoing
time-consuming, low-revenue-generating events for activities that
take less staff time and bring in the most contributions for the