Kimberly-Clark among top supporters of United Way


Chester, Pennsylvania’s 30 member United Way Committee, part of which is pictured here, helped the site achieve and surpass this year’s goal of 50 percent employee participation by 7 percent. More than $145,000 was raised in gifts and pledge, with an additional $34,000 raised from fundraising events.


The Kimberly-Clark plant in San Antonio, Texas, achieved 100 percent participation in their campaign for the first time ever this year. They spent a “Day of Caring” volunteering on a build site with Habitat for Humanity.


One of Kimberly-Clark’s “Day of Caring” volunteer teams was featured in this local United Way campaign poster. This year’s New Milford, Connecticut mill Day of Caring featured a food drive, as well as three teams of volunteers providing services to a local day care center, the local historical society, and a community food bank.

Imagine wearing a lime green leisure suit from 1975 while introducing your boss, Kimberly-Clark's Chairman and CEO Tom Falk, and getting to keep your job. It could only happen during the annual United Way fundraising campaign, which switched into high gear in facilities across the U.S. once again this past fall.

From golf scrambles to carnivals to cookbook sales, Kimberly-Clark employees once again found fresh, creative ways to raise money for the United Way, the largest private charity in the United States.

The final numbers are in, and thanks to countless volunteer hours and employee generosity, the 2011 Kimberly-Clark fundraising campaign has raised more than $6.1 million for local-area programs and non-profits located right in the heart of where our employees live and work - about a 1 percent increase over last year's proceeds.

"Giving selflessly to help others is a huge part of who we are, and K-Cers like knowing that the money they contribute stays in their community to help those who really need it the most," says Tom Falk, chairman and CEO.

United Way's mission is to improve lives by mobilizing the power of communities across the U.S. More than 1,230 local United Way chapters raise and invest significant resources to build strong, healthy communities. Last year alone, the United Way system raised $3.91 billion.

Kimberly-Clark a top contributor

Each year, Kimberly-Clark matches employee contributions to the United Way dollar for dollar. In the last decade alone, Kimberly-Clark and its employees have contributed more than $50 million to improve lives and build stronger communities.  As a corporation, we are among the top 50 in giving to United Way nationally, and in many of the home towns of our local facilities we are the top corporate contributor.

As such, Kimberly-Clark is proud to be a part of a small group of companies in the Global Corporate Leadership organization of United Way Worldwide."

"Kimberly-Clark and its employees are critical, longstanding partners of United Way. They're committed to strengthening communities around the world and understand the importance of improving lives by creating opportunities for all people," says Brian Gallagher, president and CEO of United Way Worldwide. "Their continued leadership and tremendous generosity have allowed us to do remarkable things together."

Ramping up employee contributions to the United Way each year is no easy task. But for those Kimberly-Clark employees who head up the annual campaign, finding new ways to motivate their coworkers to contribute their time, talent and finances is a reward in itself.

"We have so much fun trying to outdo ourselves every year in our annual United Way fundraising events, and we're getting more creative as we go along," Falk says.

To keep results moving in a positive direction, many Kimberly-Clark sites are increasing their year-round communications regarding United Way and the good work it does in communities, as well as conducting year-round events and activities, recognizing that it is important to keep people consistently informed so that they better understand the need to give when campaign time rolls around.

Others are taking a more pragmatic approach to how they spend their time during the campaign, taking into consideration return on investment on different campaign tactics. These sites are forgoing time-consuming, low-revenue-generating events for activities that take less staff time and bring in the most contributions for the cause.

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