Spotlight on Neenah, Wisconsin

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In all of our Kimberly-Clark hometowns, Kimberly-Clark and its employees are involved in our communities - beyond being an employer and a responsible producer of essential consumer products. We like to be leaders and active participants in making our communities better places to live and work. Neenah, Wisconsin, is no exception. Kimberly-Clark, its local leadership, and its employees are actively involved and provide financial support for a select group of organizations in an effort to make a positive impact on the Fox Valley.

The umbrella theme for our corporate giving strategy in the Fox Valley is "K-C Cares." It's how we communicate our support and commit to the needs of the Fox Valley. We hope people will recognize our good corporate citizenship because of our focused strategies, alignment of programs with business objectives, broad outreach and transparency to the public through communication of goals, messages and efforts. Kimberly-Clark defined its 2010 goals as: the need to increase the visibility of our corporate citizenship in the community; be transparent in regards to how we evaluate opportunities; and ultimately connect charitable works by Kimberly-Clark and our employees to the Kimberly-Clark brand to improve community relationships. K-C Cares is a platform that we believe satisfies all of our goals by focusing on key issues that visibly demonstrate our values and cultures.

Here are some highlights of Kimberly-Clark's involvement in, and support of, the Neenah area in 2010:

  • Kimberly-Clark was recognized with the 2010 Future Neenah Corporate Citizen of the Year Award. The award recognizes a private sector business partner that has made significant positive impacts on the community through collaborative efforts with Future Neenah, an organization promoting the economic and cultural vitality of Neenah.
  • Supporting the United Way Fox Cities is big business at Kimberly-Clark in Neenah. Kimberly-Clark and its employees donated more than $1.9 million to United Way in 2010, a 12 percent increase over 2009, making this Kimberly-Clark's largest campaign since 2003 and the highest level per-employee giving on record.
  • Some 1,480 employees and their family members attended Kimberly-Clark's annual holiday event, held at the Fox Cities Performing Arts Center in downtown Appleton. The night benefited a local charity, so families donated unopened diaper packages and made monetary donations to the Fox Cities Diaper Bank through United Way - 1,240 diapers and $387 were collected.
  • For the second consecutive year, K-C Cares was the name sponsor of the annual Sun Runner festival held in downtown Menasha to help promote Menasha's historic downtown waterfront. More than 6,500 people attended the one-day family festival, billed as the "kick off to summer." The event featured refreshments from local restaurants, an arts and crafts show, the popular Horsepower Point Auto Show, summer product exhibits, boats and water sport equipment displays, music, boat rides and kids games.
  • The Fox Cities Performing Arts Center also is enjoying Kimberly-Clark's new corporate sponsorship of the popular Broadway Across America - Fox Cities Series. Kimberly-Clark's multi-year sponsorship expands Kimberly-Clark's longstanding commitment to building strong communities and support of arts throughout the Fox Valley.
  • Kimberly-Clark was again a sponsor of the Junior Achievement Business Challenge, during which 144 high school students competed for scholarships. The yearly, all-day business simulation is designed to give students a taste of what running a business is really like. Junior Achievement raised $30,000 at the event to fund programs in and out of the classroom. Kimberly-Clark also provided 105 volunteers for 121 classes for Junior Achievement in the Fox Valley. We have the largest Junior Achievement volunteer base in the area.
  • Some 587 Kimberly-Clark employees from 62 locations in the Fox Valley rode 205,000 (an increase of 40 percent over 2009) miles as part of the Scott "Get Up and Ride" Global Bike Challenge, to promote fitness and decrease Kimberly-Clark  employees' carbon footprint on the environment. In 2011, for the first time, this event will be expanded beyond Kimberly-Clark employees. The event features a friendly competition between bikers, and riders earn chances to win great prizes. For 2011, the Kimberly-Clark Foundation is pledging 10 cents per mile logged by challenge participants, up to $5,000, in the form of a grant to Fox Cities Greenways to support local trail development.
  • Kimberly-Clark was a major sponsor of Appleton's first-ever Juneteenth celebration. The free festival, which attracted more than 1,500 people of all ages, included arts performances, clothing sales, and food vendor booths. Juneteenth originated in Galveston, Texas, in 1865 as the observance of the African American Independence Day.
  • More than 100 K-C employees from five area sites participated in a school outreach program to promote engineering, math and science as part of the Society of Women Engineers' Engineering Week. Kimberly-Clark employees visited 32 schools and interacted with 4,830 students.
  • The Building for Kids in Appleton hosted Wisconsin's Biggest Baby Shower in April, featuring a booth sponsored by the Huggies brand. The event welcomed more than 350 mothers and mothers-to-be with educational sessions on baby-related topics from breastfeeding to healthy eating. The Huggies booth gave away gift bags filled with Huggies products and other Kimberly-Clark products.
  • Kimberly-Clark provided significant financial support for the expansion and renovation of the downtown center for the Boys & Girls Clubs of the Fox Valley, which celebrated its grand re-opening in the fall, exactly one year after breaking ground. Boys & Girls Clubs of America and Kimberly-Clark share a commitment to building family strength and togetherness, which is why Kimberly-Clark made a financial commitment to this renovation, and many Kimberly-Clark employees volunteer for the Club.
  • Kimberly-Clark's Information Technology group coordinated a golf outing, raising in excess of $100,000, which was distributed to three local nonprofit organizations: Children's Hospital of Wisconsin, Volunteer Center of Northeast Wisconsin and Rawhide.
  • During Kimberly-Clark's 2010 Volunteer Days in June, 146 participants took part in diverse volunteer activities, including landscaping, painting, cleaning, data entry and gardening at 14 worthwhile nonprofit organizations in the Fox Valley.
  • Kimberly-Clark also looks for ways to make a difference year-round through our Volunteers in Action, allowing employees to participate in short-term volunteer activities and bring their families along. Activities have ranged from contributing to food, clothing and school supply drives to participating in outdoor cleanups and volunteering at races and parades.
  • Kimberly-Clark became a Platinum sponsor of the Fox Cities Marathon held in September.
  • Kimberly-Clark employees make contributions to nonprofit organizations of their choice through the company's Matching Gifts program. These contributions are matched dollar-for-dollar by Kimberly-Clark.
  • Our employees also volunteer their time for community organizations. Kimberly-Clark makes grants of $500 through its Community Partners program to organizations for which our employees volunteer at least 30 hours in one calendar year.
  • Some 78 children of Kimberly-Clark employees in Neenah are current recipients of Kimberly-Clark Bright Futures Scholarships - $20,000, four-year scholarships awarded to students on a competitive basis based on academics, achievements and community service.


Kimberly-Clark and its employees are proud of their track record of community support in the Fox Valley!

In summary: Kimberly-Clark's contributions to the Fox Valley community in 2010:

  • United Way: $1.9 million
  • Almost $700,000 paid in college scholarships to children of Fox Valley employees
  • $376,164 in 1150 matching gifts to 200 organizations our employees support
  • $233,000 in Community Partners grants to 240 area organizations for which our employees volunteer
  • $2.1 million in other community contributions to some 500 area nonprofit organizations
  • $100,000 in product donations
  • 30,000 community volunteer hours


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