In Neenah, Wisconsin, Kimberly-Clark executive chef Gary Bernhardt cuts one of the many cakes thanking employees for raising an all-time record $2.2 million for the United Way Fox Cities.
Kimberly-Clark employees in Lake Forest, California, generated campaign enthusiasm and some extra cash by hosting a chili cook-off.
Kimberly-Clark Chairman and CEO Tom Falk stopped to play some Skee-Ball with a member of the Boys & Girls Club of Greater Dallas as part of Kimberly-Clark’s Family Volunteer Day, which kicked off the Dallas World Headquarters’ United Way campaign.
In late 2012, Kimberly-Clark employees across the country were
busy - and not just producing essentials for a better life. They
were racing tricycles, baking Boston Butts, growing mustaches,
planting flowers, painting houses, and undertaking a multitude of
other activities to help raise a record-level funds for United Way
organizations in the hometowns where they live and work.
One of Kimberly-Clark's core values is Caring, so the United Way
Campaign season is always an important time for the company and our
employees who go out of their way to make the campaigns fun,
informative and meaningful.
The 2012 Kimberly-Clark United Way Campaign raised a record $6.6
million for local-area programs and nonprofits - an 8.6 percent
increase over 2011 proceeds.
The campaign's theme, "Be Someone's Hero," emphasized that
anyone can be a hero to someone in need by giving, advocating or
volunteering for the United Way.
"People who make the choice to help create a better future for
someone else by giving of their time, talent or financial resources
are heroes to me," says Tom Falk, Kimberly-Clark's Chairman and
CEO. "As children we are sometimes led to believe that heroes only
lie within the pages of comic books or on the movie screen, but I
would challenge us to shine a light on the heroes that are with us
every day working to make life better for the people around
them. Some of them you may know or have worked alongside.
Others are Kimberly-Clark employees who volunteer in our
communities or make monthly contributions to their local United
Highlights of volunteer efforts made by our Kimberly-Clark
employee 'heroes' during the 2012 United Way campaign include:
- Knoxville, Tennessee, employees got their
hands dirty landscaping for a local United Way service provider,
while seeing firsthand how they serve their clients. Back at the
office, they were humorously encouraged to give by site leaders who
dressed up as super heroes.
- Managers at the Kimberly-Clark Professional mill in
Corinth, Mississippi, and our sales office in
Rogers, Arkansas, agreed to do all kinds of crazy things - let
employees wear jeans for the rest of the year, compete in a
tricycle contest, dye their hair pink, wear super hero costumes,
and grow dreadlocks, mohawks and mustaches - if key campaign goals
were met. Employees met the challenge, and the managers kept their
- The Kimberly-Clark team in Belmont, Michigan,
kicked off their 2013 United Way campaign by participating in
"STUFF the BUS," a United Way program that collects school supplies
for local elementary schools in the county. They set up a rolling
tote and collected pencils, pens, notebooks, crayons, glue sticks,
paper and other supplies to help local students in need.
- For the third year in a row, employees at the Corinth,
Mississippi, Nonwovens facility baked and sold about 360
Boston Butts (a cut of pork) to employees and friends in the
community to raise money for the local United Way.
- In addition to recruiting gifts and pledges and coordinating
very successful fundraising events, Kimberly-Clark's
Berkeley, North Carolina, mill is converting some
vacant office space for use by United Way of Henderson County
staff, as an additional contribution from
These and other volunteer efforts by Kimberly-Clark employees
paid off. Besides achieving a record fundraising campaign, some
local United Ways showed their appreciation for some particularly
noteworthy results by recognizing Kimberly-Clark with awards:
- Our Berkeley, North Carolina, mill received
the "Model Campaign Award" and the "10 Percent Increase in Giving
Award" from the United Way of Henderson County. Campaign leader
Melanie Matteson received the "Volunteer of the Year" award as
- Kimberly-Clark's Chester, Pennsylvania, mill
received the "Mothers' Award" from the United Way of Chester County
for the fourth consecutive year. This award is given annually to
the company that makes an "outstanding contribution" to the
- Our World Headquarters team in Irving, Texas,
was recognized with the highest award possible from the United Way
of Metropolitan Dallas - the organization's Spirit of Caring Award
for outstanding campaign results and employee engagement.
- Our sales office in Rogers, Arkansas, received
a Summit Award from the United Way of Northwest Arkansas in
recognition of a 51 percent increase in their annual campaign this
Kimberly-Clark partners with United Way to build healthy
United Way's mission is to improve lives by mobilizing the power
of communities across the U.S. More than 1,200 local United Way
chapters raise and invest significant resources to build strong,
healthy communities. Last year alone, the United Way system raised
Each year, Kimberly-Clark matches employee contributions to the
United Way dollar for dollar. In the last decade alone,
Kimberly-Clark and its employees have contributed more than $50
million to improve lives and build stronger communities. As a
corporation, we are among the top 50 in giving to United Way
nationally, and in many of the hometowns of our local facilities we
are the top corporate contributor.
As such, Kimberly-Clark is proud to be a part of a small group
of companies in the Global Corporate Leadership organization of
United Way Worldwide.
"Kimberly-Clark and its employees are critical, longstanding
partners of United Way. They're committed to strengthening
communities around the world and understand the importance of
improving lives by creating opportunities for all people," says
Brian Gallagher, president and CEO of United Way Worldwide. "Their
continued leadership and tremendous generosity have allowed us to
do remarkable things together."
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