The accolades continue to pour in for Yuhan-Kimberly, a joint
venture between Kimberly-Clark and Yuhan Corporation that is the
leading personal care consumer goods company in Korea. In recent
months, Yuhan-Kimberly has received recognition for its strong
corporate culture and for being a leader in Corporate Social
Responsibility.
The Korean Management Consulting Association, for example,
recently named Yuhan-Kimberly a "Great Work Place in Korea" and one
of "Korea's Most Admired Companies 2011."
In being recognized as a great place to work, the Korean
Management Consulting Association surveyed 4,869 industrial workers
and 357 human resource management experts in Korea to find
companies with the best working environment. This year,
Yuhan-Kimberly ranked No. 3 among the top 30 manufacturing
companies. In the industrial category, Yuhan-Kimberly kept its top
position in consumer packaged goods companies for the fourth
consecutive year.
"We offer the life-long learning program to employees to enhance
their work capability and competencies," says MyungSik Song, vice
president of Human Resources and Management Support for
Yuhan-Kimberly. "In Korea, Yuhan-Kimberly is well-known for its
innovation-driven management and family-friendly corporate culture
where we warmly embrace all employees as a big family, including
their family members."
The company often is cited as a successful model where flexible
working hours and considerate care of employees and their family
members resulted in great employee job satisfaction, which helped
to drive up overall productivity. With the introduction of
company-wide flexible work schedules, it is striving to create
family-friendly corporate culture. In addition, it encourages
employees to wear casual clothes to be more comfortable at work
with higher focus on their job and plans to introduce a smart
office system in the near future.
Leadership in CSR
Yuhan-Kimberly also is known as a responsible steward of the
environment with its environmental protection campaign called "Keep
Korea Green," and has been active in environment-related corporate
social activities. Yuhan-Kimberly plans to plant and nurture 50
million trees through the 30th anniversary of the campaign in
2014.
These are the kinds of efforts that led to Yuhan-Kimberly
receiving the Minister of Environment Award in recognition of its
commitment to the preservation of the environment and the
eco-system at the 2011 Corporate Social Responsibility Korea awards
(CSR Korea Award), sponsored by the Korea Journalists Forum.
Yuhan-Kimberly also won the Social Contribution award sponsored by
Dong-a Ilbo, one of Korea's major newspapers, at the awards
event.
'Most Admired' for eighth consecutive year
Yuhan-Kimberly's good standing in the community and the market
continues to pay off. Earlier this year, the company was selected
as one of "Korea's Most Admired Companies 2011." Some 10,000
consumers, security analysts and management officials from the
industrial sector participated in the 2011 'Most Admired Companies
in Korea' survey conducted by Korea Management Consulting
Association. Yuhan-Kimberly ranked third in the "All Star"
category, which included all Korean companies. As a result,
Yuhan-Kimberly has been selected as an "All Star" for eight
consecutive years since the survey started in 2004.
"In Korea, the corporate reputation and image affects business
results dramatically and Yuhan-Kimberly's positive corporate image
in the Korean market is a valuable intangible asset," says KyooBok
Choe, president and CEO of Yuhan-Kimberly. "The result of the
survey reflects our consumer's trust in our company and products
and we will continue to maintain our good reputation and business
performance in Korea."
Since its inception, Yuhan-Kimberly has contributed to
developing Korea's hygiene culture, which lagged in terms of
hygiene and healthcare, by introducing the first diapers and
sanitary pads in Korea. Currently, Yuhan-Kimberly leads in the
Korean market in its major businesses, including Baby and Child
Care (Huggies, Double Heart), Feminine Care (White, Goodfeel),
Family Care (Kleenex, Popee), Skincare (Green Finger, tn), and
Senior Care (Depend, Poise).
