WHAT YOU'LL BE DOING

As a leading global marketer of tissue and personal care products, Kimberly-Clark has No. 1 and No. 2 brands in 80 countries. Our marketing structure nurtures, encourages and rewards professional development for MBAs or equivalent experience, and provides you opportunities to contribute in customer-focused and consumer-friendly roles.

We look for MBAs with four to six years of previous marketing experience, preferably in the consumer packaged goods industry with a thorough understanding of marketing mix, advertising and promotion, packaging, pricing, category management and consumer need. Working knowledge of P&L management and financial decision-making methods, and experience and comfort with prudent risk taking are indicators of success for our marketers.

WHAT YOU'LL BE DOING

WHAT YOU'LL BE DOING

You'll be part of an organization that is results oriented, accountable and continually identifies better ways of doing things that result in better solutions. Each team member is an equal, an expert in their field, and has the respect of others for their roles and contributions.

You will lead and support initiatives in collaboration with multifunctional teams, driving top-line and bottom-line business results by managing development of total customer and consumer solutions based on insights, developing integrated and holistic marketing strategies to build share, identifying and prioritizing opportunities based on benefit, cost, and overall feasibility, balancing customer needs and portfolio optimization, and developing team members to maximize their contributions to business results.

Also, in contrast to other companies, you will gain the unique experience of marketing global brands like Kleenex, Huggies, Pull-Ups, Kotex, Scott and Depend within different segments to different consumers.

JOB DESCRIPTIONS

brand development - focuses on the consumer, using insights to create and manage brand domain definition, strategy, and brand development plans with a 3-5 year horizon. These roles manage the goals of the brand, developing long-term brand equity strategy, including product and price positioning, product and packaging architecture, and brand vision. Project leadership includes exploration phase of product development, market research, ang agency use. Insights are translated into major programs for development.

brand translation - focuses primarily on the consumer, leading the annual operating plan with a horizon of 0-2 years, and managing and delivering the P&L. These roles manage the execution of brand equity initiatives, leading projects through interest and commercialization into the market, using integrated marketing strategies to optimize the pricing, promotion, advertising and packaging.

activation - focuses primarily on the customer/retailer, leading end-to-end revenue strategy and execution, influencing net sales, volume, net realized revenue, customer contribution, and dollar share. These roles develop forward-looking revenue strategies (2-3 years) that align with brand/mega-category/customer segmentation and anticipate changes in the retail landscape, including channel shifting. Having actionable 1-3 year customer plans, by platform and by channel, ensures that both Kimberly-Clark and our customers win in the market

LOCATIONS

Most consumer marketing positions are located at our consumer products headquarters in Neenah, Wis. Development opportunities in the activation area also exist in our customer development teams, located in proximity to major customers across the country.