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During 2008, we introduced LIVEWELL, our new health promotion program, globally.
The program is designed to raise awareness of our health programs and to communicate
health and well being as a corporate priority.
In the U.S., LIVEWELL provided 2,443 comprehensive health screenings for employees
and their spouses. In addition, 75 employees attended Energy for Performance workshops,
which provided in-depth training in the principles of health and energy management.
We also provided 4,977 influenza vaccinations to U.S. employees.
In Latin America, LIVEWELL is targeting four dimensions of employees’ lives: work,
physical health, emotional health, and recreation. Activities include onsite health
promotions, health fairs, community activities and health screening, which includes
blood tests, dental checkups, parenting classes, and eye exams with free eye-glass
frames.
The LIVEWELL program in Europe provides stress-management initiatives to equip employees
and leaders with the skills to meet rapidly changing business needs in a particularly
competitive business climate. In the U.K., we used an antiviral tissue marketing
campaign in conjunction with a hand hygiene program to raise awareness of cold and
flu prevention with our own employees.
The North Asia region introduced a new benefit plan for employees in 2008. This
offers an expanded set of reimbursed benefits including personal health and fitness,
self development and leisure items.
K-C’s Employee Assistance Program (EAP) continued to provide excellent counseling
services to employees and family members in 20 countries. In the U.S., the EAP is
available at 26 locations and to the sales force, and approximately eight percent
of these employees used the service in 2008. This compares with an industry standard
of between three and four percent , and is credited to K-C’s strong management support,
local EAP committees and continuous promotion of the program.
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