Performance in 2008

Customers, Shoppers and Users
 
 
 
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PERFORMANCE IN 2008
CUSTOMERS, SHOPPERS
AND USERS
Skip Navigation Links Products Customers, shoppers and users Performance 2008

Here are some examples of how we partnered with customers and engaged with consumers in 2008.

Customers

Our Personal Care and Consumer Tissue products are included in Wal-Mart’s packaging scorecard, which measures the amount and type of packaging used and any reductions we make. The reductions in packaging weight we have made on our personal care products take us almost half way to meeting Wal-Mart’s goal of a five percent reduction by 2013.

For the second consecutive year, our Consumer Products business in the U.S. ranked eighth in the Cannondale PoweRanking, an influential annual survey of consumer product manufacturers and retailers.

In the U.S., the Marriott hotel chain plans to introduce our Scott Coreless Standard Roll Bath Tissue in 500 of its hotels by the end of 2009. This is expected to eliminate two million cores a year, saving 21 tons of packaging waste annually. The tissue is made from 20 to 40 percent recycled fiber and holds 800 sheets per roll.

Kimberly-Clark Thailand has recognized 70 of the companies, hotels and hospitals it supplies in Bangkok and the surrounding area that support the environment by using tissues made from recycled fiber. The tissues carry green label certification from the Thailand Environment Institute to verify this.

Consumers

In 2008, we sent almost 10,000 consumer satisfaction surveys at random to shoppers and users of our products in Canada, France, Germany, Italy, the Netherlands, the U.K. and the U.S. who have previously contacted us. More than 98 percent of those who replied responded favorably regarding our consumer services.

We also take steps to educate and inform consumers on K-C relevant sustainability issues. In the U.K. and U.S., the Huggies Club Website has introduced a new sustainability section. This shares our point of view on environmental topics and communicates our environmental achievements. We plan to introduce the section to Huggies Club websites in other countries. The Andrex website has also introduced a sustainability zone that provides information about the environmental benefits of Andrex Longer Lasting bath tissue and Forest Stewardship Council (FSC) fiber certification.



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