Many different groups can impact or be affected by our business. We recognize the need to communicate with these groups so that they understand our products and operations and we understand and consider their needs and concerns. The table below describes how we engaged with our key stakeholders in 2007.
| Stakeholder group | Primary areas of interest | Engagement in 2007 |
|---|
| Customers, shoppers and users
|
- Improved health and hygiene
- Product affordability
- Good customer service
- Product sustainability, e.g. with sustainably sourced or recycled content
- Product quality and safety
|
- Marketing and promotions, including cause-related campaigns
- Environmental campaigns , e.g. recycling stations in Wal-Mart stores in Costa Rica
- Product labeling , including environmental labels such as the Forest Stewardship Council (FSC) logo
- Consumer satisfaction surveys
- Phone calls, emails and direct mail
- Customer meetings
|
| Current and prospective employees
|
- Reward and recognition
- Development opportunities
- Business performance
- Health and safety
- Fairness and equality
|
- Team meetings
- @K-C intranet site
- @myHR intranet site
- Global trends survey
- Employee networks
- Town hall meetings with executives
- Community investment, e.g. matching employee donations
- Performance Management process
|
| Suppliers
|
- Contractual terms
- Sustainability requirements
- Fiber procurement policy
- Labor standards
|
|
| Shareholders and the investment community
|
- Business performance
- Corporate governance
- Sustainable business strategy
|
- Annual report and annual meeting
- Investor website and communications
- Quarterly and current filings with the U.S. Securities and Exchange Commission
- Ratings, indexes and questionnaires
- Over 200 meetings between executives and investors
- Half-day investor meeting on company strategy and results
- Participated in four analyst-sponsored conferences
- Investor Relations Quarterly online newsletter
|
| Communities where we operate
|
- Job opportunities
- Local impacts such as water use, noise
- Community relations
|
|
| Governments and regulators
|
- Legal compliance
- Public policy
|
- Advocacy by Government Affairs team and through industry organizations on items such as waste and energy policy
- Meetings between Regulatory Affairs and government representatives
- Meetings between mill staff and local government officials, e.g. on discharge permits to air and water, incentives for energy reductions
|
| Non-governmental organizations (NGOs) and other interest groups
|
- Sourcing raw materials
- Environmental stewardship
- Labor standards
- Animal testing
- Shareholder resolutions
|
- Sustainability report
- Contribution to industry initiatives such as industry body, EDANA’s sustainability reports and the World Business Council for Sustainable Development’s sustainable forest products working group
- Direct engagement with NGOs including Forest Stewardship Council, Greenpeace, and WWF
|
