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Kimberly-Clark 2007 Sustainability Report
 
 
 
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We work closely with our customers to coordinate our business plans, develop marketing plans, improve supply chain efficiency and promote sustainability.

In 2007, Kimberly-Clark was one of 11 companies to be selected a member of Wal-Mart's newly established Supplier Sustainability Collaboration Board. Companies were chosen for their leadership in sustainability. The Board’s first of several meetings during the year took place in April 2007. The Board’s goal is to help advance sustainability internationally where Wal-Mart operates by focusing on three areas: communication, education, and packaging. K-C is represented on subcommittees in all three areas. The Personal Care and Consumer Tissue products that Wal-Mart currently buys are included in Wal-Mart’s packaging scorecard, which measures the amount and type of packaging used and any reductions we make.

Safeway has also selected K-C as one of several manufacturers to join its Manufacturer Collaboration Program. Safeway’s leaders evaluated each manufacturer’s economic and strategic value. They selected K-C to lead the development of collaborative promotion planning and forecasting.

In 2007, our United States Consumer Products business ranked eighth (ninth in 2006) out of all consumer products companies in the Cannondale PoweRanking, an influential annual survey of manufacturers and retailers. We improved our position in seven of eight categories this year.

From the survey: “Kimberly-Clark is starting to make big inroads on its strategy. The idea of partnership works when you put support behind it. We are seeing signs that they are doing this.”

“Kimberly-Clark has made big strides this year in its customer team representation. They were our vendor of the year and earned every bit of it.”

See more examples of recognition from our customers here

In Korea, Yuhan-Kimberly co-hosted campaigns with the government and key customers to support people in need. A special baby care product promotion, run in E-mart stores, aimed to promote the birth rate and support low-income families to care for their babies.

In a separate campaign, Yuhan-Kimberly, the Ministry of Health and Welfare and Lotte Mart promoted a telephone hotline for people suffering from problems such as bereavement, abuse or depression. The campaign ran in 52 stores, and 1 percent of sales were donated to the Ministry for helping people in need.

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