Products

Customers, Shoppers and Users
 
 
 
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  CUSTOMERS,
  SHOPPERS AND USERS
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Almost a quarter of the world’s population uses Kimberly-Clark products each day. We provide some of the world’s most trusted and recognized consumer brands, including Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kimberly-Clark, Kotex, Poise and Depend.

Our customers are retailers and wholesalers that buy our personal care products for resale. Our professional and healthcare products are sold worldwide to distributors, businesses such as manufacturers, hotels and restaurants, and healthcare establishments.

Shoppers and users are the consumers who buy and/or use our products at home, at work, in public facilities, or when receiving healthcare.

Customers and consumers are showing increased interest in sustainability, presenting opportunities for our businesses to design products that satisfy their desire for environmentally sound products and differentiate ourselves from the competition. We use insights from customers and consumers to develop products that meet their needs and expectations.

We increasingly partner with customers to reduce the environmental impacts of our products, such as the amount of packaging used. Enhancing customer relationships in this way reinforces our mission to become their indispensible partner.

We are keenly aware of the need to respond to consumer queries and concerns. In North America, surveys show that more than 98 percent of consumers who contact our Consumer Services will continue to buy K-C products, and 97.5 percent will recommend them to friends. In Western Europe, the statistics are similar; nearly 96 percent saying they will continue to buy K-C products, and 94 percent will recommend them to others.

Our corporate website contains a Contact Us form for consumers in North America and Western Europe, and a mailing address and telephone number for countries where we operate. We provide additional contact information on packaging for most of our brands and our websites. We carry out a consumer satisfaction survey every eighteen months. See the performance page for the latest results.



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