Sustainable materials
In December 2007, Kleenex in the U.K. became our first Forest Stewardship Council (FSC) labeled product. FSC is an international, non-governmental organization that promotes responsible forestry. Our long-term goal is to source 100 percent of our virgin fiber from one of five internationally recognized certification programs, preferably FSC. This is no easy task, as only a small proportion of the world’s forests are currently certified to the FSC standards.
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Our life-cycle assessment study showed that virgin fiber and recycled fiber have similar environmental impacts. However, some consumers prefer recycled fiber for its perceived environmental benefits, and we are introducing more products to reflect this interest. In the U.S., we are piloting three consumer tissue products containing recycled fiber – Kleenex Naturals facial tissue, and Scott Naturals bathroom tissue and paper towels.
Naturals products contain our SoftBlend recycled fiber mix, which gives consumers good quality at the price they expect. Kleenex Naturals contain 20 percent recycled fiber, Scott Naturals bathroom tissue contains 40 percent and paper towels 80 percent. These products are available at select Wal-Mart, K-Mart, Food Lion and Albertsons stores, as well as online retailers such as Amazon.
Packaging reductions
We are using compressed packaging to fit more product into smaller packs.Yuhan-Kimberly (Y-K) in Korea has reduced cardboard and plastic packaging by 15 percent using compressed packaging on Huggies Gold diapers. As a result, waste and transport costs have also reduced by 15 percent.
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