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Our business teams continued to develop and launch products that enhance the health, hygiene and well-being of people every day, everywhere, including sustainability benefits. For example, many of our products are easy to use and dispose of and others reduce leakage and skin irritation, increase comfort and discretion, and help users maintain healthy, active lifestyles. Some products help people stay safe while away from home and others prevent infection.
In 2007, our business units continued to develop sustainability strategies that will help differentiate our brands and increase competitive advantage.
Our Design for the Environment program will play a large part in these strategies. We are applying “life-cycle thinking” to understand the full impact of our products and identify the best opportunities for innovation and improvement. This approach considers the potential environmental impacts in making and using a product – from the materials selected through to production, use, and disposal after use.
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In the U.K., we launched our first Forest Stewardship Council (FSC) labeled product. We are also one of the companies working with the Carbon Trust to develop an industry-wide draft methodology for measuring carbon footprints more accurately and consistently. In the U.S., we are expanding a pilot of our Kleenex Naturals facial tissue and Scott Naturals bathroom tissue and paper towels, which contain a mix of high-quality, post-consumer recycled fiber and virgin fiber.
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The K-C Professional & Other and Health Care businesses continue to develop new ways to help users of their products protect themselves from workplace hazards and infection, whether through product innovation or awareness-raising.
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