Kimberly-Clark ranks 14th overall in Reputation Institute’s Reputation Pulse 2009 study of the most reputable companies in the U.S. K-C, which appears on the list for the first time in 2009, ranked among the top 10 U.S. companies in the area of citizenship. Reputation Institute’s Global Reputation Pulse is an annual online survey of the general public measuring the corporate reputations of more than 600 of the world’s largest companies in 32 countries. For the U.S. survey, Reputation Institute included the nation’s 150 largest companies and polled U.S. residents only.

To calculate the Global Pulse rankings, Reputation Institute gauged U.S. consumers’ level of trust, esteem, admiration and good feeling about a particular organization. Research by Reputation Institute since 1999 indicates that reputation is built on seven pillars from which a company can create a strategic platform for communicating with its stakeholders on the most relevant key performance indicators. These principal dimensions include: Products/Services, Innovation, Workplace, Citizenship, Governance, Leadership and Performance.

"A strong reputation is critical to have in both good times and in bad," said Kasper Nielsen, managing partner of Reputation Institute. "Organizations such as Kimberly-Clark that understand the importance of creating a solid connection with key stakeholders through a broad reputation management platform will fare well in today’s economy as well as in whatever situation the future has in store."

With a presence in more than 25 countries, Reputation Institute is dedicated to advancing knowledge about reputation and shares best practices and current research through client engagement, memberships, seminars, conferences and publications such as Corporate Reputation Review. Reputation Institute’s Global Reputation Pulse is the largest study of corporate reputations in the world, identifying what drives reputation and covering more than 1,000 companies from 28 countries annually.

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