Anthony J. Palmer is Senior Vice President and Chief Marketing Officer.

Mr. Palmer is responsible for leading the growth of enterprise-wide strategic marketing capabilities and the development of high-return marketing programs to support the company’s business initiatives.

In this role, Mr. Palmer partners with the leaders of the company’s consumer, health care and professional businesses to ensure strategies are based on meaningful and actionable insights from the people who choose and use Kimberly-Clark brands and products.  He leads a marketing center of excellence focused on insights generation, talent and best practice development, and directs shared services in the areas of market research, media planning and agency management.  In addition, Mr. Palmer oversees the corporation’s innovation and communications functions.

Mr. Palmer brings to Kimberly-Clark extensive global marketing and management experience having served at some of the world’s top consumer packaged goods companies.  Prior to joining Kimberly-Clark, he served as managing director U.K. for Kellogg Company.  Previously, he was president of the company’s natural, frozen and warehouse club businesses.  From 1996 to 2000, Mr. Palmer was with Coca-Cola Company USA, in marketing and general management positions with the Minute Maid division and later as region director for Coca-Cola in Australia.  Before Coca-Cola, he served as a marketing manager with CSR Refined Sugars and Mars Confectionery Australia.  This followed several years in consulting with The LEK Partnership and The PA Consulting Group, where he held positions as a senior consultant and business development manager.

Mr. Palmer earned a bachelor of science degree in marketing from Monash University in Melbourne, Australia in 1986 and a master of business administration degree from the International Management Institute in Geneva, Switzerland in 1989.