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Strengthening families around the world by helping communities prevent, prepare for and respond to disasters is at the heart of Kimberly-Clark’s partnership with the American Red Cross. Throughout the years, K-C has worked with the American Red Cross to support relief and recovery efforts in times of disaster. During that time, K-C and its employees have provided financial contributions, product donations, blood donations and volunteer time to ensure the needs of those affected by devastating disasters are met. In 2007, K-C joined the American Red Cross’ Annual Leadership Giving Program (ALGP) with a pledge of $1 million over five years to support local, national and international disaster preparedness and response programs. The ALGP was created by the American Red Cross post-Katrina as a result of lessons learned about the need for an annual financial base to support preparedness so that they are ready when the time comes for catastrophic disasters including pandemics, natural disasters and terrorism. These funds enable the American Red Cross to sustain and creative initiatives that help provide for the basic needs of those who suffer as a result of natural and manmade disasters, gives the organization stability to provide innovative solutions, and allows it to proactively react to 21st Century emerging crises that the American public looks to them to help. For more information about the American Red Cross and its programs, visit www.redcross.org. |
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